The motorcycle market is hot: Honda sells madly, Wuling is greedy, driving test coaches are cheap
"Wuling makes whatever the people need." With small electric cars, stall cars, masks, and even snail powder, Wuling has not only been out of circles in recent years, but has also been regarded as the industry's "commercial ghosts". Its every move has shown outstanding performance. With a keen sense of business, it has attracted much attention from the industry. And this time, Wuling was eyeing the motorcycle.
Recently, according to the 344th batch of road motor vehicle manufacturers and product announcements issued by the Ministry of Industry and Information Technology, Guangxi Automobile Group's newly-built motorcycle manufacturer from Wuling Industrial Components has been approved, marking that it is officially equipped to produce and sell fuel-burning motorcycles and electric motorcycles Qualifications for the full range of two-wheel and three-wheel vehicles. Wuling chose to enter the motorcycle field at the moment. The background is the strong rise of the domestic motorcycle market.
According to data from the Ministry of Public Security, in the first quarter of this year, 2.03 million motorcycles were newly registered in my country, an increase of 88.63% compared with the same period last year. At the same time, my country's motorcycle production and sales are also continuing to rise. According to statistics, in May this year, domestic motorcycle production and sales were 1,689,300 and 1,672,100, an increase of 12.62% and 13.22% year-on-year.
According to Times Finance, the current boom in the domestic motorcycle market is based on the prosperity of the express and takeaway industries on the one hand, and the rise of motorcycle culture on the other, and the increase in the market by the latter has caused more and more people at home and abroad. The focus of motorcycle companies.
For example, Honda, which has always developed a steady pace in the domestic motorcycle market, has continuously introduced a number of domestically-made motorcycles of 30,000 to 50,000 yuan during the year. What's more surprising is that according to the on-the-spot understanding of Times Finance on June 23, the above-mentioned Honda motorcycles are almost out of stock, and some models cannot be guaranteed to be picked up within the year if they are currently booked.
Young consumers boost motorcycle "renaissance"
"China has become the world's most potential consumer market, and companies from all over the world have accelerated their steps to enter the Chinese market." As Li Bin, the vice president of the China Motorcycle Chamber of Commerce, said a few days ago, the aforementioned Wuling's entry and Honda's attack are just the industry in full swing. In the epitome of this, the domestic motorcycle market is becoming a serious pastry for domestic and foreign companies.
Take the Motor China 2021 International Motorcycle Exhibition held in Beijing at the end of May as an example. According to official data, the exhibition has successfully attracted 256 exhibitors from home and abroad, among which internationally renowned brands such as Husqvarna revealed Plans to enter the domestic market. In addition, statistics indicate that the Motor China 2021 three-day exhibition "absorbed" nearly 200 million yuan, of which 120 million yuan was completed in vehicle orders.
"On the one hand, there are reasons for the better control of the domestic epidemic and the faster economic recovery, but more and more young consumers are "entering the pit", which has also brought great market growth." June 24, a senior motorcycle Practitioners revealed to Times Finance that although the prosperity of express delivery, food delivery and other industries has also driven motorcycle consumption, the increasing number of young people who consume mid-to-high-end motorcycles is the driving force behind the rapid rise of the domestic market.
According to Times Finance, the domestic sales of mainstream mid-to-high-end motorcycle brands such as BMW, Ducati, Kawasaki, Honda, etc. have grown rapidly since 2020. Taking BMW as an example, official data show that in 2020, the global sales of BMW motorcycles declined for the first time in 9 years due to the epidemic, but its sales in the Chinese market during the same period increased by 33.7% to 11,788 compared to the 8818 in 2019.
Based on the increasingly hot market, motorcycle companies that have not yet entered China are ready to move, while those that already have a place in the domestic market are actively expanding. For example, as the leader of the global motorcycle industry, Honda took the lead in China's mid-displacement market. During the year, it introduced domestically-made CM300, CB400X and other models priced at 30,000-50,000 yuan, stirring up the mid-to-high-end motorcycles whose pattern has stabilized over the years The auto market puts a lot of pressure on even a series of independent brands whose main selling point is cost-effectiveness.
According to Times Finance, the current boom in the domestic motorcycle market is based on the prosperity of the express and takeaway industries on the one hand, and the rise of motorcycle culture on the other, and the increase in the market by the latter has caused more and more people at home and abroad. The focus of motorcycle companies.
For example, Honda, which has always developed a steady pace in the domestic motorcycle market, has continuously introduced a number of domestically-made motorcycles of 30,000 to 50,000 yuan during the year. What's more surprising is that according to the on-the-spot understanding of Times Finance on June 23, the above-mentioned Honda motorcycles are almost out of stock, and some models cannot be guaranteed to be picked up within the year if they are currently booked.
Young consumers boost motorcycle "renaissance"
"China has become the world's most potential consumer market, and companies from all over the world have accelerated their steps to enter the Chinese market." As Li Bin, the vice president of the China Motorcycle Chamber of Commerce, said a few days ago, the aforementioned Wuling's entry and Honda's attack are just the industry in full swing. In the epitome of this, the domestic motorcycle market is becoming a serious concession for enterprises at home and abroad.
Take the Motor China 2021 International Motorcycle Exhibition held in Beijing at the end of May as an example. According to official data, the exhibition has successfully attracted 256 exhibitors from home and abroad, among which internationally renowned brands such as Husqvarna revealed Plans to enter the domestic market. In addition, statistics indicate that the Motor China 2021 three-day exhibition "absorbed" nearly 200 million yuan, of which 120 million yuan was sold for complete vehicle orders.
"On the one hand, there are reasons for the better control of the domestic epidemic and the faster economic recovery, but more and more young consumers are "entering the pit", which has also brought great market growth." June 24, a senior motorcycle Practitioners revealed to Times Finance that although the prosperity of express delivery, food delivery and other industries has also driven the consumption of motorcycles, the increasing number of young people who consume mid-to-high-end motorcycles is the driving force behind the rapid rise of the domestic market.
According to Times Finance, the domestic sales of mainstream mid-to-high-end motorcycle brands such as BMW, Ducati, Kawasaki, Honda, etc. have grown rapidly since 2020. Taking BMW as an example, official data show that in 2020, the global sales of BMW motorcycles declined for the first time in 9 years due to the epidemic, but its sales in the Chinese market during the same period increased by 33.7% to 11,788 compared to the 8818 in 2019.
Based on the increasingly hot market, motorcycle companies that have not yet entered China are ready to move, while those that already have a place in the domestic market are actively expanding. For example, as the leader of the global motorcycle industry, Honda took the lead in China's mid-displacement market. During the year, it introduced domestically-made CM300, CB400X and other models priced at 30,000-50,000 yuan, stirring up the mid-to-high-end motorcycles whose pattern has stabilized over the years. The auto market puts a lot of pressure on even a series of independent brands whose main selling point is cost-effectiveness.
Popular cars are hard to find, and motorcycle driving tests are hot
As the trend of younger and larger motorcycle consumers becomes increasingly apparent, more and more young people have joined the ranks of motorcycle circles, and many young people have begun to choose to buy their favorite motorcycles. It is reported that the current supply of 30,000 to 50,000 class motorcycles for fun is in short supply.
On June 23, Times Finance learned from Honda Beijing Fengsu Headquarters that, except for the subsidy of several hundred yuan for old motorcycles, there are almost no discounts for popular models. And if you book a popular model like the CM300, it will take half a year to pick up the car. The time required for CB400X is slightly shorter, but it also takes 1-3 months from order to pick up.
It is reported that in Beijing to get a motorcycle driving test, the DMV requires all those who take the test to pay a total of 150 yuan to the DMV (subject one 50, subject two 40, subject three 60, subject four free), but the driving school The training fee is 10 times the registration fee. According to this, the profit of the driving school is very substantial.
It is worth mentioning that as the transition period of the new national standards in Beijing, Tianjin, Shanghai, Guangzhou, Zhejiang and other places is coming to an end, many people are considering changing cars, which may also usher in a new sales peak in the motorcycle market.