"Face+Cat's Eye+Large Screen" has reached 18.5% in market penetration rate
In the just concluded year 2023, the bright and promising development prospects of China's intelligent door lock industry have attracted numerous new brands to rush into the market. In the era of comprehensive competition, the industry has presented a lot of micro innovations in products. New products such as cat eye screens, cost-effective facial recognition locks, palm veins, and dual cameras were released in 2023.
In addition, comprehensive and composite products that integrate multiple functions have also begun to enter the market. The "face+cat's eye+large screen" door lock is a typical product among them. It integrates biometric unlocking method and cat's eye large screen function, and the intelligent security level is higher than ordinary intelligent door locks, becoming one of the trends in product development.
The penetration rate of "face+cat's eye+screen" has reached 18.5%
The sales penetration rate of the composite function of "face+cat's eye+screen" in the overall intelligent door lock market in China continues to rise. According to online monitoring data from RUNTO, it increased from 1.9% in January 2022 to 18.5% in January 2024.
In January of this year, the intelligent door lock with "face+cat's eye+screen" achieved a year-on-year growth rate of 361.1% in online sales. During the same period, the overall online monitoring sales of China's smart door lock market increased by 77.7% year-on-year; The year-on-year growth rate of products with single functions such as intelligent cat eyes, facial recognition, cat eyes+large screen, and pairwise combination functions is distributed between 40% and 115%.
Niche brands and low-priced products have taken the lead in the market
In terms of brands, the top 4 brands are SUOJIANGJUN, Mi series, Liebao Dake, and QINJIANGJUN, with "face+cat eye+screen" door locks priced below 700 yuan, quickly opening the market.
In terms of price, in January 2024, the market average price of "face+cat eye+screen" door locks was 1208 yuan, a decrease of 249 yuan from the same period last year. The main reason for the price decline is the participation and efforts of niche brands.
Overall, the development of China's intelligent door lock industry has reached this stage, and it must gradually shift from single function or pairwise combination function to multifunctional or composite function. The combination direction of "face+cat's eye+screen" is only one of the clear trends in 2024.
In addition, well-known door lock brands such as EZVIZ, Philips, and IMOU have begun to embed cameras into smart door locks, which not only have monitoring, intercom, and capture functions of smart cat eyes, but also can achieve active security functions such as detection and warning, further improving the safety of smart door locks.
*Originally from Intelligent Door Lock Research Pro, if involved in copyright issues, please contact us for prompt deletion.