The online retail sales of smart door locks in January increased by 46% year-on-year
In January, the retail volume of China's "platform+professional" home smart door lock e-commerce reached 373000 sets, a year-on-year increase of 46%; The retail sales scale was 390 million yuan, a year-on-year increase of 40%.
On March 1st, ALL VIEW CLOUD announced the online market situation of China's home smart door locks in January. With the continuous popularity of smart door locks, the industry scale is maintaining a rapid growth trend. According to data from Aowei Cloud Network, the retail sales volume of "platform+professional" home smart door locks in China in January was 373,000 sets, a year-on-year increase of 46%; The retail sales scale was 390 million yuan, a year-on-year increase of 40%.
The pressure between different brands has increased, and brands have further strengthened their product layout in the mid to low end market, leading to a further decline in average product prices. In January, the average price of "platform+professional" e-commerce in China's home smart door lock industry fell to 1037 yuan, a year-on-year decrease of 3.9%.
In addition, with the continuous upgrading and promotion of unlocking technology and security functions, the growth trend of new technology products for smart door locks is strong. In January, the proportion of sales volume and sales of facial recognition products in "platform+professional" e-commerce increased by 9 points and 14 percentage points respectively compared to the same period last year; The proportion of finger vein products increased by 4 points and 8 percentage points respectively compared to the same period last year; The proportion of cat eye large screen products increased by 7 points and 12 percentage points respectively compared to the same period last year.
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