"Hardware+Coffee" creates a new consumer scene, showing the integration of tradition and innovation
Now passing by Weihai Road in the North District of Qingdao, not only can you see mature Taitung hardware, but also young Screw Coffee. Screw Coffee Today's Recommendation: London Cloud Top Coffee and Aegean Ponkan Latte.
Taitung Hardware, a Chinese time-honored enterprise born in 1936, is the most familiar old friend of Qingdao citizens and also the only "Chinese time-honored" enterprise in the hardware industry in China. Various hardware products can be purchased here at any time, ranging from tens of thousands of mechanical equipment to stainless steel yuan machine screws priced around 1 yuan. The saying "buy hardware, go to Taitung Hardware Store" has spread word of mouth among Qingdao citizens. Under the new consumption trend, Taitung Hardware actively creates a new consumption scene of "hardware+coffee", promoting the development of old brands to uphold integrity and innovation.
Zhao Yang, Executive Director of Taitung Hardware, has inherited Taitung Hardware's genuine corporate culture and established T SPACE Screw Coffee through his passion for coffee. Entering the Taitung Hardware Store now, what catches your eye is the screw coffee making and tasting area. Continuing forward and upstairs is still the hardware product sales area. Zhao Yang introduced that the Screw Coffee Shop has redesigned and renovated the original cabinet display area of Taitung Hardware, and designed a brand image that young people love. "In the future, we will also introduce camping products and create a new consumption scenario of 'hardware+camping'."
Zhao Yang introduced that she loves coffee very much, but is worried that the idea of running a coffee shop is not serious, and she didn't have much enthusiasm at first. On February 4th this year, the 2023 Spring Consumer Season and the launch ceremony of the National "Time honored Brand Carnival", sponsored by the Ministry of Commerce and the Shandong Provincial Government, were held at the National Pedestrian Street on Taidong Road in Qingdao. After visiting the event venue, Zhao Yang personally experienced the new products, new scenes, and new developments of many time-honored brands. At that time, she was determined to cross over and build the "Taitung Hardware" coffee shop. On April 2nd, T SPACE Screw Cafe opened.
"This is a newly launched product - London Cloud Top Coffee. We have chosen Earl of Chuanning black tea imported from the UK, which is rich in the aroma of bergamot and blends with Italian coffee. Paired with a homemade dense cheese milk cap, the entrance layer is very rich, and the aroma is unique and rich." Zhao Yang said that all products of Screw Coffee use premium coffee beans. During the May Day holiday, Screw Coffee, along with 25 internet famous coffee dessert shops, participated in the "Qingdao New Consumption · Hisense Plaza Plan C Coffee Festival". On June 1st this year, Taitung Hardware will celebrate its 87th anniversary. In the future, we will regularly update our coffee product catalog and launch more limited edition popular drinks. As summer approaches, we welcome citizens and tourists to come and consume.
Wang Zhigang, a member of the Party Group and Deputy Director of the Municipal Bureau of Commerce, stated that the Municipal Bureau of Commerce will work together with various districts and cities to create a good environment and serve the development of time-honored enterprises such as Taitung Hardware. The Chinese time-honored Taitung Hardware Store should also face the market and segmented markets, continuously integrate business formats, innovate products, and services, create new scenes, improve new services, and achieve new development in Qingdao.
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