The procurement volume of metal processing increased by 13 times year-on-year on JD "Double 11"
On November 11, 2023, JD.com sparked a new wave of consumption, with transaction volume, order volume, and user numbers reaching new highs. More than 60 brands sold over 1 billion yuan, and nearly 20000 brands saw a year-on-year increase of more than three times in transaction volume. The transaction volume of new merchants increased by more than five times compared to the previous month.
JD Industrial, as a provider of industrial supply chain technology and service solutions under JD Group, focuses on the industrial product track, continuously connects various links of the industrial chain with digital supply chain, and improves industrial efficiency and reduces supply chain costs by "making data flow more and goods run less". The sustainable, healthy, low-priced, and high-quality service experience brought about not only attracts the attention of a large number of industrial enterprises and provides strong support for enterprise customers to reduce costs and increase efficiency in industrial product procurement, but also drives a large number of industrial belt factories and brand merchants to achieve real growth.
Industrial industry focuses on cost efficiency and participates in JD 11.11, becoming an important way for enterprises to reduce costs and increase efficiency
For the industrial industry, cost and efficiency have always been eternal themes. Especially since the beginning of this year, industrial enterprises have experienced varying degrees of "profit pressure" due to the complex external environment. According to data from the National Bureau of Statistics, from January to September, industrial enterprises above designated size in China achieved a total profit of 5411.99 billion yuan, a year-on-year decrease of 9.0%. Reducing costs and increasing efficiency is no longer an option to add icing on the cake, but a must answer question related to survival.
On this background, JD Industrial has demonstrated strong attraction to industrial enterprises through the healthy low prices brought about by the improvement of industrial efficiency. More and more industrial enterprises are also choosing to ensure the supply of various basic production materials through JD 11.11.
According to data from JD Industrial, mechanical manufacturing, power grid, automotive manufacturing, electricity, and chemical industry rank among the top 5 in terms of procurement volume in the entire industry. Among them, the largest demand in the mechanical manufacturing industry is in the metal processing and chemical categories, with a year-on-year increase of 13 times and 8 times in procurement volume, respectively. The largest demand in the power grid industry is for tool consumables and power transmission categories, with a year-on-year increase of 8 times and 7 times in procurement volume, respectively. The largest demand in the power industry is in the categories of pneumatic hydraulic and wireless modules and adapters, with a year-on-year increase of 10 times and 5 times in procurement volume, respectively. The largest demand in the chemical industry is in the categories of wires&cables, and electromechanical components, with a year-on-year increase of 16 times and 4 times in procurement volume, respectively.
Healthy low prices ignite the enthusiasm of merchants to participate, professional industrial product brands reap explosive growth
Unlike the traditional notion that low prices are equivalent to forcing prices down, JD's low prices are not based on sacrificing the growth of partners, nor on squeezing the interests of partners. They are a low price that can help our partners truly achieve healthy growth. So during November 11th this year, brand merchants also showed unprecedented enthusiasm for participation. According to statistics, globally renowned industrial product brands such as Bosch, 3M, Honeywell, Linde, and Schneider, as well as top domestic hardware tool industry belts such as Foshan, Yongkang, Linyi, and Yantai, have brought over 4 million high-quality and low-priced industrial products on JD.com November 11th, covering over 250 categories such as tool consumables, handling and lifting equipment, metal processing, and power transmission.
In addition, JD's innovative live streaming model for procurement and sales on November 11th this year has also opened up new channels for industrial product brands. According to statistics, after the industrial product special session was held in JD's procurement and sales live broadcast room, on the day of the live broadcast on November 10th, JD Hardware City's live sales increased by 633% month on month. Among them, the sales of the globally renowned self painting brand Sanhe increased by 101% compared to the previous day.
Zhang Jun, Dean of the School of Economics at Fudan University, stated that "the development of digital technology has accelerated the positive cycle of production circulation consumption. JD's digital restructuring and process reengineering in the supply chain field have effectively reduced transaction costs, allowing consumers to enjoy more affordable and high-quality products. At the same time, digital technology has helped physical enterprises effectively reduce production costs and promote productivity improvement in the future.", JD Industrial will continue to adhere to the use of technology to build a digital supply chain highway, and open it up to all links in the industry chain, driving cost optimization and efficiency upgrading in the upstream and downstream of the industry chain, and achieving a win-win situation for brand merchants, service providers, and corporate customers.
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