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Wenzhou is one of the representative cities of China's rapid economic development since the reform and opening up, Wenzhou private lock enterprises, represented by Tianyu Lock Industry, Wuzhou Lock Industry, Ouhai Bicycle Lock Factory (the predecessor of Neutral Group), etc., emerged in large numbers, gradually formed the largest lock industry base in China, and developed into one of the most Wenzhou local characteristics of the industry, through the unremitting efforts of the industry, embarked on a rapid development of the road .

Advantages of industrial development

Locks are the traditional industry of China's hardware industry, Wenzhou is one of the main industrial bases of China's lock production, the existing "China Lock" "China Lock Export Base (Wenzhou)" "China Intelligent Lock Production Base ""National Foreign Trade Transformation and Upgrading Base (locks)"" and other four "national" gold cards, in the context of today's economic global integration, is committed to the field of locks industry, and actively promote the continuous development of Wenzhou locks industry.

Product variety is complete. Wenzhou as one of the main industrial bases of China's lock production, with a complete product development and design, mechanical processing and manufacturing, marketing and logistics marketing the whole industry chain, compared to other domestic lock industry base, Wenzhou locks a wider range of products covering mechanical door locks, intelligent door locks, traffic locks, intelligent bike locks, apartment hotel locks, industrial cabinet locks, car central lock, padlock, combination locks, etc., domestic and foreign buyers to purchase Lock products can be "one-stop" completed, can be said to be unique in the country, Wenzhou lock industry has a unique comparable advantage and comprehensive advantages.

Product market competitiveness. According to incomplete statistics, the city's total industrial output value of locks from 11.8 billion yuan in 2016 (the last reassessment time) to 16.4 billion yuan in 2021, an increase of 39%, an average annual growth of nearly 8%, the product enjoys a good reputation at home and abroad, favored by domestic and foreign customers. In terms of influence, Wenzhou lock products are novel in style, inexpensive and good quality, and a full range of high, medium and low-grade products. E-commerce, agents, distributors, professional markets, etc., online and offline interaction, each show their talents, the product has a strong market competitiveness.

Product brands of good quality. Wenzhou locks many brands, gathered to "Cadiz, Wei Ou Xi (VOC)" as the representative of the intelligent door locks, "neutral, general" as the representative of the traffic lock, to "Tian Yu, Jin Kai "as the representative of the mechanical door lock, "Zhong Zheng, a card" as the representative of the industrial cabinet door lock and a number of well-known enterprises in the domestic lock industry. Ltd. laboratory passed the national SNAS certification, six lock enterprises won the district government quality award, the cumulative leading or participating in the development (revision) of national standards, industry standards 15, drafting and development of "Made in Zhejiang" group standards 3. The company has created 38 famous trademarks, provincial famous trademarks, provincial famous trade names, Zhejiang famous products, Zhejiang export brand, 7 provincial patent demonstration enterprises, 26 municipal and district-level patent demonstration enterprises.

Industrial development measures

Led by science and technology, increase investment in technological innovation and research and development. Under the macro-control of the government, guide the market towards a healthy and orderly direction, the government increased policy support, Ouhai District Government and Wenzhou University jointly established Wenzhou University Institute of Intelligent Locks, the creation of Zhejiang Province, intelligent locks industry innovation services complex, build a public service platform, strong chain to complement the chain, to solve common industrial problems. At the same time, the introduction of industrial support policies to support and encourage enterprises to undertake research and development tasks, strengthen the protection of intellectual property rights, create an atmosphere led by science and technology, technological innovation, focus on product quality, and gradually form a technical advantage and quality service as the core of competitiveness, out of the situation of vicious competition between enterprises in the industrial cluster market-oriented, accelerate product restructuring. With the rapid development of Internet information technology, since 2015, intelligent high-end lock products demand to grow at a rate of more than 30% per year, intelligent lock products have become a new growth point for the future lock industry.

Wenzhou lock enterprises to market-oriented, increase efforts to adjust the product structure, and gradually broaden the proportion and market share of intelligent locks in segments such as intelligent door locks, intelligent traffic locks, intelligent industrial cabinet door locks, intelligent combination locks, while expanding to high-tech, high value-added intelligent car locks, and the formation of having their own core technology and patents to meet the market demand at all levels and in all industries.

Brand as a link, innovative marketing model. Wenzhou lock industry after more than 30 years of healthy development, has emerged from the "Cadiz" "General" "Wei Ou Xi" "neutral ""Jinkai"" "Tianyu" "Zhong Zheng" "a card" and other locks in China Brand enterprises in the industry, Wenzhou lock formation to leading enterprises and brand enterprises as the core, improve the collaboration of supporting systems, lengthen and improve the industrial chain, and constantly explore and innovate the marketing model.

Formulate standards, promote and publicize the "PinZhiBiao". Increase the promotion and publicity of the "character standard", the implementation of unified "bright standard" activities, enhance the "character standard" brand market recognition, social awareness, encourage enterprises to participate in national and Industry standards, revisions, "Made in Zhejiang" standard enhancement project. It is understood that since 1998, Tianyu Group, Neutral Group, General locks, Cadiz Industry, Wei Ou Xi shares, Ou De door control, Huaguang lock industry, more than 10 enterprises have participated in the national standards, industry standards, "Made in Zhejiang" and other 18 standard system, revision work to expand the industry discourse. With the expansion of export markets, corporate awareness of independent brand protection has also improved, in order to avoid international trademark disputes, General Lock, Neutral Group, Tianyu Industry and Trade Group and other enterprises have been in more than 10 countries for international trademark registration or certification.

Public services, platform construction to produce results. With the official opening of the Zhejiang Province intelligent lockset industry innovation service complex, a transformation and upgrading of the intelligent lockset industry-oriented, focusing on product testing, standards consulting, transformation of results, intellectual property protection and other public service platforms created to achieve the clustering and sharing of innovative resources for the lock industry-related enterprises to provide the whole industry chain "one-stop "service, has effectively solved all kinds of technical problems 389. At the same time, Zhejiang ou live base, Wenzhou (ouhai) live industrial park, the rise of new platforms, new models, such as the Academy of live Academy, the Institute of net red economy of the Wen Vocational College, to promote the new integration of traditional industries and new business models, effectively promote the "MCN + live + industry" depth combination.

Self-run exhibitions, cluster effect shows the advantages. Wenzhou existing hardware enterprises more than 2,500, including more than 600 lock enterprises, the main production of various types of locks, hardware handles, decorative hardware, home hardware, plumbing and sanitary products, annual sales of more than 30 billion yuan, there is a huge industrial cluster advantage, in order to enhance regional brand awareness in Wenzhou, expand the influence of Wenzhou hardware locks in the world, Wenzhou Hardware Chamber of Commerce, Ouhai District Intelligent Security Industry Association While actively organizing delegations to exhibit at the Guangzhou Construction Fair, China International Hardware Fair, Beijing Door Fair and other well-known exhibitions in the industry, from 2020, Wenzhou Hardware Chamber of Commerce in cooperation with Wenzhou Dana Exhibition Co., Ltd. decided to hold the China (Wenzhou) International Hardware and Intelligent Locks Exhibition in Wenzhou International Convention and Exhibition Center on May 28-30 every year on a regular basis, the first exhibition was successfully held last year, attracting Many domestic and foreign businessmen, the exhibition achieved a complete success, the development of the industry to play an important role in promoting the industry, by industry insiders and government departments at all levels of high concern.

Industry Future Planning

In the future, Wenzhou will build an intelligent locksmith industry ecosystem, play the basic advantages of Wenzhou locksmith industry, and actively promote the Ouhai intelligent locksmith small and micro park and intelligent locksmith a street construction, cultivate the formation of intelligent locksmith processing and manufacturing, R & D design, brand marketing and other intelligent locksmith whole industry chain clusters, re-engineering intelligent locksmith industry new vitality, new advantages.

Against the trend of breakthrough to seize the internal and external markets. Coordinated grasp of stable foreign demand to expand domestic demand two big articles, all-out efforts to stabilize the basic domestic market, at the same time, to seize the market pattern adjustment window, through product development, marketing model innovation, and other ways to actively explore the international market. To timely seize the new space in the market brought about by the domestic consumption upgrade, promote the depth of the Internet in the smart lock industry widely used, grasp the live marketing, Netflix with the wind, the use of Tmall, Jindo, Taobao, Jingdong and other e-commerce platforms to open brand flagship stores, the normalization of Netflix live festival activities. At the same time relying on new trade methods such as market procurement and cross-border e-commerce comprehensive development pilot zone, comprehensive free trade zone and other platforms, support intelligent locks foreign trade enterprises to expand the coverage of international marketing network, broaden the international market.

Wenzhou will actively explore the future government support, enterprise guidance, multi-party participation in the common business model, increase brand publicity and promotion efforts to promote the "China Lock" "China Smart Lock Production Base" regional brand.