one of the leading Internet furniture enterprises in China
Guangzhou Customs officers went to Guangdong Linshi home furnishing Co., Ltd. to implement AEO certification
Guangdong Linshi Furniture Co., Ltd. is one of the leading Internet furniture enterprises in China. In 2021, the company exported wooden furniture such as tables and chairs, wardrobe and sofa, with a value of about 20 million yuan. After the investigation and understanding that the enterprise wants to further explore the overseas market, the Nanhai Office of Foshan customs set up a certification team to conduct in-depth on-the-spot investigation of the enterprise, guide the enterprise to improve the construction of internal control mechanism and standardize the whole process of production and operation in strict accordance with the certification standards. On March 16, the company successfully passed the customs AEO advanced certification.
"After passing the AEO certification, our customs clearance time and operating costs will be reduced. This year, we plan to explore more markets in Southeast Asian countries, and the export business volume is expected to increase by 50%." Cui zewen, vice president of the company, said.
In order to further release AEO policy dividends and help import and export enterprises better participate in international market competition, Guangzhou Customs conducted dynamic credit portrait analysis on import and export enterprises under its jurisdiction, accurately connected the needs of enterprise development, continued credit cultivation, benchmarked AEO standards, guided enterprises to standardize management, improve quality and upgrade, and served to promote the development of foreign trade. Up to now, Guangzhou Customs has cultivated 825 AEO enterprises, and the number of AEO enterprises ranks first among the customs in China. In the first two months of this year, the total import and export value of AEO enterprises in the customs area increased by 23.1% year-on-year.
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How can Lin's wood industry, a fast fashion furniture brand, become a "worry free grocery store" for young people?
From trendy shoes to blind boxes, from clothing to furniture, this generation of young people buy goods. In addition to meeting their own needs, they are willing to express themselves with trendy products, highlight their personality and quickly integrate into the social circle. Only pay for their true love - it's the driving force of their consumption.
The household fashion wind blowing fiercely deduces "life is beautiful"
Obviously, products with high appearance, high quality and high quality price ratio following the trend can impress young people more. During April, Lin's wood industry, the main brand of home fashion, detonated the carnival of tmall super brand day with a grand event with the theme of "beautiful life". Continuing the fast fashion product strategy, Lin's Wood Industry released a series of new products of ET light luxury show, which can see the fashion, see the interesting life, and convey the life attitude of "young, upward, fashion and self-confidence" to young consumers. Join hands with ET new product recommendation officer Ramu Yoko to jointly set off the upsurge of fast fashion home, so as to realize the rejuvenation of the brand and bring it out of the circle.
The left hand is the brand and the right hand is the user. Tmall super brand day is a stage event dedicated to the interactive Carnival between brands and fans. Taking advantage of the super brand day's super adhesive function, Lin's wood industry maximizes the aggregation of brands, platforms and users, releases the brand potential energy through the resonance of the whole track, realizes the double explosion of brand sales and volume, opens up the link from grass planting to transformation, seizes the brand cognitive mind of young consumers, and creates a brand exclusive double 11.
Lin's wood industry has always played well in the market segment of young people. This time, it has been super integrated with tmall's ecological resources and customized the above-mentioned beautiful combination boxing to help the brand connect closely with young users.
So, how did Lin's wood industry find the closest connection with young people?
Establish young brand awareness and tell young people to live their interest with fine purchase
After years of deep cultivation in the Internet, Lin's wood industry has always been close to the fashion touch of young people, and has accurate insight into the household consumption needs of young people. It should not only pursue the enjoyment of quality of life, but also ground gas cost-effective products. Careful calculation and selfishness coexist. According to the "2019 trend report affecting home lifestyle" released by Tencent home, cost-effective home products have become the standard configuration for almost every young person. They witnessed the process of China's rapid rise. With the improvement of national strength, Chinese brands have become a symbol of high quality and beautiful price. More and more young consumers prefer to choose domestic products.
In the consumer market dominated by Z era, many brands are trying to "brand rejuvenation" or "rejuvenation marketing", communicate and make friends with young people with a younger and energetic attitude, occupy the mental cognition of fans and precipitate brand value assets. As a new consumption benchmark brand, Lin's wood started the second brand upgrading in 2019, positioned as the "preferred brand for young people to buy furniture for the first time", firmly grasped the market segment of users aged 25-35, deeply focused on the daily consumption scene of young people's "first time to buy furniture", and met the space product matching demand of extreme cost performance.
In order to strengthen young people's new understanding of brand upgrading, Lin's wood industry takes the initiative to change the communication mode with users. The annual tmall super brand day is a bridge. As one of the largest brand IP marketing nodes of Lin's wood industry every year, taking advantage of the shopping boom of young people, Lin's wood industry has captured the hearts of users by creating screen brushing content and publishing new strategic products, and naturally added the brand label of "youth, fashion and personality" to the brand.
Brand precipitation requires long-term effective operation. With the flowering and orderly development of Lin's wood industry's activities throughout the year and the high-frequency linkage of online and offline stores, its "young" brand image moistens things silently and gradually becomes the pronoun of young people's preferred furniture.
We should not only solve the pain points, but also share the same interests
Lin's wood industry, which has always dared to think and play, took the "beautiful life" campaign to a new height on this tmall super brand day, broke the conventional way of new product release, traveled 4000 kilometers across the Northwest with new furniture, clocked in Kumtag, Flame Mountain, Balikun, East Tianshan and other beautiful scenic spots, and moved the ET show to the top of the beautiful glacier lake from 20 ° C to minus 6 ° C, It has created a phenomenal fashion record blockbuster in the history of furniture, which can see through the world and be wonderful.
Through the soul shaking visual blockbusters, we can convey the personalized and fashionable young life attitude to young people. There is never a lack of beauty in life. We can live our own interesting life with fine enthusiasm and have a beautiful life.
In addition, Lin's wood industry is more cross-border Entertainment & fashion. It invited the fashion big spicy Yoko as the new product recommendation officer of ET, joined hands with top stream fashion media Ruili magazine to deeply shoot et fashion blockbusters, endorsed and promoted the new products with the help of high-quality content of strong topics, and played fast fashion home trend and stood at C. Star + media "double Swords" are powerful and blessed, bringing more vitality to the brand's youth and fast fashion tone.
In fact, the younger marketing of Lin's wood industry has always been changeable and novel. Make complaints about the break the normal procedure of brand luxehome. Last year, we released a new brand TVC from the black type "top Tucao". We set up a fast fashion brand image, create an emotional resonance with the users in the mass entertainment mode, break the normal distance between the brand and the young consumer group, and help the brand image value circle. In addition, brand VI is also launched to rejuvenate and talk to young audiences with a new brand image and a young communication context
Distinctive brand expression will eventually gather user groups with similar temperament. The resulting marketing efficiency is much higher than mechanical extensive advertising, and the brand popularity will continue to rise among the target population. Behind the surprise marketing of Lin's wood industry is the brand's fashion statement and youth speech to young people.
The strategic breakthrough of fast fashion products should change according to the needs of young users
In the new era, young consumers are more pursuing the personalization, modernity and comfort of living space. As a group with independent ideas, they have high requirements for product design, appearance and quality. For a long time, Lin's wood industry is good at using big data to accurately predict the design style and home trend. The industry often uses "making explosive money" to summarize this ability of Lin's wood industry. The so-called explosive money does provide young people with exquisite home life. The essence of "making explosive money" is actually "making life".
Taking the new et fashion products of tmall super brand day as an example, it is an accurate insight into the current Y2K fashion trend. Through the combination of high-value design and fashion colors, it shows the trend and personality taste, and leads the aesthetic trend of fast fashion and light luxury home space.
Et light luxury series - living room space
However, in the face of 260 million young people in China, their preferences closely follow the fashion trend and change at any time. How can personalized and diversified home needs be easily met. The product strategy adopted by Lin's wood industry is: full category + full style + ultimate cost performance. In addition to the support provided by big data, the product design and R & D speed with full horsepower and the product shelf cycle with precise control have cleared the obstacles for the product development of Lin's wood industry. Statistics show that Lin's wood industry sold more than 13000 SKUs throughout the year, with an average of 1000 + SKUs per month. It took only 30 days from obtaining market demand to launching the product online, and the speed of updating is no less than that of fast fashion clothing brands.
This is not enough. With the improvement of young people's aesthetic cognition, they will not be satisfied with the local beauty brought by the finished furniture, and will inevitably put forward the requirements of integration for the overall spatial effect. In this regard, Lin's wood industry has long prepared for a rainy day and began to layout a comprehensive new business format of "finished products + customization + household products", providing young people with a one-stop purchase of an overall home solution. The comprehensive new business model is the embodiment of Lin's wood industry's marketing strategy in response to the upgrading of young people's consumption experience. Only face-to-face real contact with customers can truly reflect their aspirations.
Lin's wood industry's comprehensive new business form of "finished products + customization + household products"
Always think from the perspective of users. Only through the extreme experience brought by the scene of high integration of diversified products, whether from the improvement of products and services or consumption experience, can we create endless innovation and growth space for the brand.
Innovation and change, just to win the user's choice
Only through continuous rejuvenation and growth, having a faster evolution speed than young people, cultivating a more sensitive sense of fashion and consolidating their own product strength, can Lin's wood industry walk in the array of the vanguard of fast fashion home and become the "Star" of carry's young people's brand.
Prove the value of youth with actions, constantly absorb fresh vitality and maintain brand growth. Perhaps this is an important reason why Lin's wood industry has become a "worry free grocery store" in the hearts of young people.