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The products of Jinmao, Vanke and Rongchuang Have Evolved to This Extent!

Society is accelerating towards the 5g era, which is not far from the real interconnection of all things. With the formation of urban "new middle class" groups becoming more and more obvious, we find that no matter just needed, improved or luxury customers, they seem to be inseparable from "technology" and "intelligence". The intelligent upgrading of real estate enterprises' products has become a required course to comply with the market!

After so many years, how is the R & D Progress of real estate enterprises in "science and technology housing"?

Mingyuanjun today to explore what "skills" do you need to have for a good science and technology residence in the new era?

"Scientific innovation middle class" can never imagine life without a smart community

With the development of high-tech housing, its wisdom is not only reflected in the room, but also covers the whole community life.

For young customers, they like to contact new things, pay attention to the "lazy" convenient life, and attach great importance to the safety and education of their children. To improve and luxury customers, we should pay more attention to privacy, family health and the care of the elderly.

No matter what kind of personalized needs, they should be implemented in community services, and intelligence usually plays an important role in these dimensions: smart property, intelligent security, contactless access, shared self-service and cloud community services.

1. "Cloud" community gives owners lazy community control

Modern home buyers who are highly dependent on science and technology actually yearn for a life that can not only be lazy, but also live a delicate and happy life. All complicated affairs are best solved by moving your fingers, and this is the starting point of the cloud community.

Today, many communities have begun to adopt highly integrated community apps. Owners can handle basic life affairs such as regular property fee payment, access control switch, visitor release, takeout acquisition and so on on on their mobile phones.

For the buildings with richer supporting facilities in the community, you can also directly Book community facilities such as social health treatment, gym, pan office station, shared family banquet hall and so on through the app. So that the owner can master the use status of the whole community facilities at a glance!

2. Shared self-service community, low cost to build a complete set

The emergence of contemporary "social terrorism" groups and the rise of the concept of "contactless" health make all kinds of self-help sharing facilities well fit the personalized demands of young owners.

The self-service and shared supporting facilities can not only create a more comprehensive supporting system with less space and cost, but also save operation manpower. It can also form a long-term source of property income through appropriate charges.

Vanke has planned the format community sharing supporting facilities in its intelligent manufacturing products in Shanghai, and put forward the new concept of "community super lobby". It is an owner self-service center with multiple sharing functions. It can set up robot coffee counter, hungry automatic container and other facilities to provide convenient services such as light catering, light retail, document printing and express collection for owners. Owners can make an appointment through community app and scan the code to pay.

They also put forward the "box fitness plan" to create an exclusive shared gym for office workers and owners in the overhead floor of the community. It is open 24 hours. The owner only needs to make an appointment for the fitness period through his mobile phone and go to use it.

In addition, 24-hour self-service supermarkets, shared kitchens, community banquet halls, etc. can be set up to meet the needs of different types of customers, and all can be operated by unattended and online reservation.

Facilities such as shared fitness and self-service coffee have been used by many brands other than real estate enterprises.

For example, the emerging trend fitness brand "super orangutan" operates self-service fitness cabin in major cities, which is welcomed by many young white-collar workers. The emerging convenience store brand "convenience bee" also takes the self-service coffee machine as the standard configuration of the store. As long as customers use the simplest operation, they can "make" a cup of high-quality coffee by themselves. Many customers said: "when they are tired of work, they can make a cup of coffee by themselves, which is convenient and decompressed. It's fun!"

With the continuous development of Internet of things technology and the increasing improvement of community app functions, it is believed that self-service supporting facilities will be widely used soon!

3. Intelligent security upgrade to take care of the safety of every owner

In terms of intelligent security, Midea real estate upgraded the original smart community to AI smart community in the "weig health community" released last year. Realize comprehensive intelligent community security through cloud computing, artificial intelligence and other technologies.

Through AI face recognition and personnel trajectory tracking, this system can monitor foreign personnel, intrusion, road occupation in key areas, etc. in real time, so as to strengthen security control in the community.

The most important thing is that it can grasp the trends of the elderly and children in the community. Once the community angel eye finds that the elderly and children go out alone, it will send a notice to the owner and the property personnel will go to help.

4. Upgrade smart property, save labor cost and improve property service efficiency

In the smart community 4.0 released by rongchuang Shanghai last year, many more detailed contents have been updated in the smart property management section.

For example, the temporary two-dimensional code and cloud intercom system of visitors have been updated, so that visitors can quickly communicate with the owner to obtain access rights, and avoid the delay of manual identity verification of the property. In terms of private car management, the intelligent car locking function is updated. Once the owner sets the car locking, the vehicle cannot leave the community, further improving the safety.

It also adds the functions of equipment remote monitoring and early warning and intelligent patrol inspection, which can timely find the abnormalities of facilities and equipment in the community, even the overflow of garbage cans! The property management personnel can see the status and parameters of the faulty equipment without going to the site, which saves a lot of inspection time.

5. In the post epidemic era, "contactless" management has become the standard of a good community

After the COVID-19, the sensitivity of "no contact" and "social distance" increased linearly. A good technology residential area must have a strict contactless health system.

Jinmao's "contactless black technology" of last year's fire is a model. It connects various traffic modules in series through the Internet of things, deploys face recognition technology, and accesses the customer data platform, so that community access control, unit access control, elevators and other equipment can uniformly realize automatic response without manual contact.

Jinmao also adopts the "Maomao robot" to provide self-service delivery services in the office buildings and hotels operated by Jinmao. In the future, the application of intelligent delivery robot will also become a major trend of "contactless" community management.

Smart home iteration is fast!

The house can learn to think and care

Smart home is the starting field of residential intelligence. After many iterations of hardware and integrated system, the current smart home can not only provide convenience, but also take into account the functions of home comfort adjustment and safety early warning.

Recently, real estate enterprises have made great efforts in the freedom of home parameters to give owners higher autonomy in the living environment.

1. The whole house integrated control has become a standard configuration

In the past, smart home and lighting control were mainly through indoor panels. In the past two years, this integrated control function has been gradually closed to the mobile phone, further improving the convenience. Vanke's future products allow owners to use mobile app to control home appliances, lights and even temperature.

At the same time, Vanke adopts the mixed loading mode of traditional products + intelligent products, retains the control habits of traditional products, adapts to different people, and fully respects the owner's independent choice.

In recent years, the remote control of indoor monitoring is also very popular, which solves the needs of owners to take care of the elderly and children at home and the pet monitoring needs of "cats and dogs". Some even developed the fall perception function, which can timely find the differences of family members and notify the owner immediately!

At present, the components that can realize integrated control include intelligent door lock, intelligent cat's eye, electrical appliances, whole room lighting, whole room music, etc. only intelligent curtains have been approved as "chicken ribs".

Some projects want to make intelligent gimmicks, but they are not willing to match a full set of intelligent furniture, so they leave an electric curtain installation space for the owner. The recognition of customers is generally very low, and the decoration is also in a dilemma.

2. Intelligent perception + early warning system to comprehensively improve home safety

In addition to furniture control, the major progress of science and technology housing lies in the upgrading of the intelligent level of the whole house perception. For example, in Jinmao's products, the indoor early warning system has been very perfect.

In terms of safety monitoring, the intelligent system can shoulder the functions of emergency rescue, kitchen and bathroom water leakage alarm, gas alarm, smoke alarm and so on. When an abnormal environment is detected, the alarm information will be automatically pushed to the owner's mobile phone, and cooperate with the manipulator to close the corresponding valve or alarm to the property in time.

In terms of home details, the human body infrared sensing system and wind and rain infectious device are designed. When the owner goes home, walks into the bathroom or gets up at night in the bedroom, the night light will automatically light up, saving the trouble of finding the switch in the dark.

In stormy weather, the rain sensor will be linked with the window opener to automatically close the windows in the house, so as to reduce the trouble caused by sudden weather change.

3. "Liuheng" environmental regulation system to build a house of active thinking

Landsea has launched a set of "six constant" scientific and technological system, which has realized constant indoor temperature and humidity, continuous air change, dust removal and noise reduction through a variety of technological innovations.

In this environmental monitoring system, the house seems to know how to think actively and create a pleasant home environment for the owner. The room temperature will be automatically adjusted between 20-26 ℃; The relative humidity is constant at 30-70%; The system automatically filters PM2 5. Reduce the content of formaldehyde and carbon dioxide in the air; And control the whole day noise between 35-40 dB.

The high degree of freedom of parameter setting gives the owner absolute home autonomy

Last April, Landsea released the technology residential product system of "freedom Ark", which mainly focuses on "centralized energy + indoor system" to realize a constant, controllable and freely adjustable ultra-high degree of freedom indoor control system.

The biggest highlight of this system is that it allows the owner to directly see various indoor environmental data, including temperature, humidity and air quality, so that the owner can freely customize the warm and humid environment suitable for himself and his family!

The system can also display the energy use of the house, let the owner intuitively see the possible electricity cost, and freely choose whether to switch the system, so as to achieve independent control in energy saving!

The new system also realizes the function of compartment temperature control. Different bedrooms can be freely set to different temperatures by the owner at any time, and remember their choices.

Through this system, the owner has higher independent control over his residence and can set and adjust specific environmental parameters. To some extent, this is also the embodiment of high respect for consumers' self-consciousness. In this era of vigorous personalized consumption, it is a change of consciousness in line with the market.

With these building black technologies

In order to create a pleasant indoor environment for customers

In addition to electrical control, the construction of all comfortable environments of smart home must rely on the technological progress of building hardware itself. Behind it is the support of scientific and technological buildings!

1. Behind the four seasons like spring, there is a powerful thermal insulation technology

It can make the interior always like spring all the year round. Of course, it is not as simple as clicking the panel. The advanced constant temperature system is inseparable from the enhanced thermal insulation technology in multiple positions such as exterior wall, roof, ground and exterior window. The exterior wall of some projects even uses 7 layers of different materials for thermal insulation!

The "ceiling radiation system" is the embodiment of black technology. By embedding uniform water pipes on the ceiling, the temperature control of the whole house without dead corners can be realized! There will never be a situation where the air conditioner is turned on and the house is cold at one end and hot at the other.

2. A good fresh air system is the basic guarantee for healthy living

Fresh air system has been widely used in the industry. It relies on constantly changing fresh air to filter PM2 for the owner 5. Adjust the indoor dry humidity to create a healthy dust-free air environment for the whole family.

At present, the more advanced fresh air system adopts the design of bottom air inlet and top air outlet, so that the fresh air can flow evenly indoors!

3. Green and efficient energy supply is the core support of a science and technology residence

Efficient energy supply is indispensable to maintain the good operation of constant temperature system, fresh air system and 24-hour hot water system. At present, many scientific and technological residential projects adopt ground source heat pump system, which can obtain green energy from air, water or soil, which is efficient, environmentally friendly and energy-saving!

4. Quiet and comfortable living environment is inseparable from advanced noise reduction technology

To create a quiet living environment, Low-E insulating glass alone is not enough. Excellent technology residence will also work hard on the structure of the house itself! For example, Landsea's products will design special sound insulation structures on all surfaces of external walls, external windows and floors, which can effectively block noise even on main roads and high-speed sides.

The drainage system on the same floor, which has been widely used, can also reduce noise effectively. The pipeline design without crossing the floor enables the owner to get rid of the flushing noise emitted by the upper and lower residents when using the toilet, and can also avoid the generation of peculiar smell in the toilet!

4. Medium and high-end buildings have been able to access direct drinking water and realize light control!

At present, some improved or luxury residential projects have realized direct drinking water to households. In the future, owners can bid farewell to drinking fountains, barreled water and even hot water pots! Through the design of pre filter + central water softener, the faucet at home can drink straight standard purified water.

Some luxury projects have been equipped with indoor light automatic sensing system, combined with automatic sunshade roller blind. The owner can set the desired indoor lighting level by himself, and then the system will automatically photosensitize and adjust the rise and fall of the sunshade roller blind to keep the indoor light as bright as the owner wants.

There are still many pain points waiting for a breakthrough in science and technology housing

Although the technology residence has developed for many years, and the smart home is also hot in the market in recent years, many consumers and even practitioners themselves still do not understand the value and implementation mode of the technology residence.

Real estate enterprises that have done well in this regard have enjoyed the science and technology premium for many years. The real estate enterprises that can't do well can only hang a gimmick, and most customers don't buy it. For the further development of science and technology housing, there are still many nodes waiting for a breakthrough.

1. Internet of things technology is immature, and the quality of end products is difficult to guarantee

At present, the domestic Internet of things technology is still in the development stage, and many home appliance hardware still can not easily realize integrated control. This "Internet of things" has not been fully opened up. Moreover, many projects reflect the characteristics that intelligent products are easy to damage, and the quality instability of emerging electronic products is still a hidden danger.

2. Some projects ignore intelligence, or intelligent "gimmicking"

Residential intelligence has been raised for so many years, and ten fingers of enterprises that have done well so far can be counted. In fact, the development is not fast. The most important reason is that many real estate enterprises still believe that the brand is the first in fine decoration, and intelligence can only be used as an ornament.

However, with the development of the improved market and the changing trend of customer preferences, the concept of brand first needs to be changed sooner or later. In the future, it will be very difficult to attract emerging consumers without intelligence and fine decoration supported only by hardcover brands and simple household appliance control.

3. The cooperation between real estate enterprises' home decoration and smart home industry is not close enough

We can see from the case that most real estate enterprises that have done well in the overall integrated system and whole house environmental monitoring have strong independent R & D capabilities. For example, Jinmao, Landsea, etc. the product system contains a large number of their own patented technologies.

For real estate enterprises without R & D capability, the intelligent level of their products still stays in the integrated control of local household appliances. It is a little reluctant to call it "science and technology residence".

However, it is unrealistic to require every real estate enterprise to engage in R & D. in order to achieve better integrated system implantation and create a more complete and comprehensive scientific and technological living experience, it is actually better