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The heat of double 11 has gradually subsided. Double Twelve is coming. This year's smart door lock market is full of ups and downs. We analyze the data from various platforms. Firstly, the overall market is growing relatively steadily. Secondly, consumers tend to have high quality products.

According to the latest survey report, in October 2021, the online retail volume of smart door locks in China was 303000 units, with a year-on-year increase of 42.9% and a month on month increase of less than 1%; The retail volume was 380 million yuan, a year-on-year increase of 38.4%, a month on month decrease of 6.8%, and the average online transaction price was 1261 yuan.

In November 12th, Jingdong home WeChat official account issued a double 11 data report. Data show that during the double 11 period, the 3D face recognition smart lock increased by 400% over the same period.

According to the first set of data and pictures, the overall smart lock market is growing steadily without great changes.

The second group of JD data: it is specially pointed out that the 3D face recognition intelligent door lock has increased by 400% year-on-year, so why does this category of intelligent door lock grow so fast?

First, in the next few years, 3D face lock is the fast lane. The rapid development of 3D face lock is shared by people in the industry. In the past two years, almost all brands in the industry have launched 3D face intelligent locks. Moreover, according to the feedback of a large number of front-line dealers, the sales feedback of 3D face lock is also quite good. Online, thanks to big data, it can be seen intuitively that consumers' preference for 3D face locks is increasing.

Secondly, face recognition has been applied in various industries, including payment and traffic identity authentication. Consumers have a high acceptance of face recognition function.

Of course, there are security levels. 3D face technology mainly includes 3D structured light, binocular and TOF. The principles of different technologies are also different. Taking the binocular 3D face recognition adopted by baoshidun's new q3f as an example, two digital images of the measured object are obtained simultaneously from different angles by dual cameras, and the three-dimensional geometric information of the object is restored based on the parallax principle, so as to obtain the depth information of each point on the image and finally obtain the three-dimensional data. For example, the built-in three-dimensional stereo vision algorithm of baoshidun q3f can identify the dynamic three-dimensional features of the face in real time, effectively avoiding the potential safety hazards caused by 2D plane imaging technology; Photos, videos, hoods and other methods cannot be unlocked.

Face recognition is everywhere, including mobile phone security authentication, store payment, security clearance recognition; We experience these applications all the time. There are certain risks, but the security level is still reliable.

There are also mature technologies: with the maturity of face recognition technology, from commercial to civil; The technical cost is reduced and the security level is improved. When applied to intelligent door locks, the price is not as high as in previous years, which is unacceptable to ordinary consumers;

Impact of the epidemic: safety is not only property safety, but also health security. The epidemic spreads all over the world; The public's awareness of protection is becoming stronger and stronger, and contactless life is particularly important; Smart lock is the guard line of the family. It has been exposed for a long time. It is unclear what it has experienced; Face recognition unlocking method avoids direct contact with the outdoor door lock, so as to achieve zero risk and go home safely! For example, the built-in super sensitive intelligent wake-up of baoshidun q3f can automatically identify people with a height of 120cm-200cm within 1m without touching the Automatic wake-up recognition.

Every product comes into being, and every function is to protect the security of users. Face recognition smart lock: payment level security mode, contactless unlocking mode, no pressure, convenient life experience, people-friendly, cost-effective price, you deserve it!