2021 China customized home industry chain trend Summit
The summit brings together the elements of the whole industry chain, makes use of the good industrial foundation of Guangxi, forms an industry joint force, jointly promotes the rapid development of customized home industry in Guangdong, Guangxi and even the whole country, promotes all kinds of enterprises in the customized home industry chain to achieve closer exchanges, expand cooperation fields, deepen cooperation contents, and further promote the integrated development of the industry.
This year's summit invited a total of 800 people from 30 customized home furnishing enterprises, 90 supply chain enterprises, as well as industry experts, scholars and media to participate in in-depth industry exposure, chaos analysis, sharing the latest trends, gathering celebrities to discuss problems and put forward solutions.
01
Give full play to the advantages of forest products and Forestry
Promote the green development of customized home industry chain
At the beginning of the summit, Zhong Changzi, mayor of Wuzhou Municipal People's government, said in a speech that "the west river connects the five provinces and the confluence is in Wuzhou". As the east gate of Guangxi, Wuzhou is the city closest to the bay area of Guangdong, Hong Kong and Macao in western China, with superior traffic conditions and extending in all directions. Wuzhou has a forest coverage rate of 75.27% and a forestry land area of more than 14 million mu. The city's total volume of active wood is more than 73 million cubic meters and the annual timber harvest is more than 4 million cubic meters. It is an influential forestry city inside and outside Guangxi. Mayor Zhong said that Wuzhou will seize the opportunity of Guangxi to build an important national characteristic cluster of high-end green home industry, give full play to the foundation and advantages of forest products and forestry, attach great importance to the development of wood processing industry, and vigorously develop green home and customized home. It is expected that the output value of furniture home industry in the whole city will reach more than 10 billion yuan by 2023, The output value of wood processing industry has reached more than 30 billion yuan.
Zhong Changzi, mayor of Wuzhou Municipal People's Government
Zhang Ting, President of Guangdong customized home association and vice president of Sofia home Co., Ltd., said that in the post epidemic era, the customized home industry is returning to the high-speed growth track. Factors such as the acceleration of urbanization, the improvement of residents' disposable income, the healthy and stable development of the real estate market and the demand for old house renovation all contribute to the development of the customized home industry. With the upgrading of consumer demand, the requirements for product design, green environmental protection and function continue to improve; On the other hand, rising prices of bulk raw materials and tight power and energy supply have brought unprecedented challenges to the industrial chain. Facing this situation, president Zhang said that in the future, the customized home industry and industrial chain need to make greater efforts in three aspects:
1、 Embrace the digital economy. Digitization is the cornerstone of customized home. Through digitization, the contradiction between large-scale personalized customization and industrial production has been solved. Therefore, we should continue to explore this road and achieve the digitization of the whole industrial chain;
2、 Pay attention to the needs of secondary decoration. There are 400 million houses in China. According to the ten-year decoration cycle, 40 million houses need to be decorated every year. How to quickly meet the needs of secondary decoration and complete customization in a short cycle and high efficiency requires the cooperation of the upstream and downstream of the industrial chain, which is a huge market; In addition, how to use the dismantled waste wood materials? It is worth discussing and solving the industrial chain.
3、 Green products, green manufacturing. On the one hand, green environmental protection products: since October 1 this year, two new national standards have been officially implemented, clarifying the concept of enf level (≤ 0.025mg / m3), which is known as the "strictest formaldehyde standard in history".
On the other hand, it is green manufacturing mode: vigorously develop intelligent manufacturing, continuously improve plate utilization, improve production efficiency and reduce the burden of workers; Introduce new green manufacturing modes, such as powder spraying process, 3D printing and other new processes.
Zhang Ting, President of Guangdong Custom Home Association and vice president of Sofia home Co., Ltd
Chen Tianquan, vice president of China forest products industry association and former vice president and Deputy Secretary of Beijing Forestry University, said that over the past 40 years of reform and opening up, China's wood processing industry has developed rapidly and the industrial advanced productivity has achieved great development, but there are still common problems such as small enterprise scale, low profit, low information level, serious product homogenization and insufficient innovation. Therefore, he hopes that through the continuous efforts of the industry and various industrial chain trend summits, he can strengthen the innovation cooperation and exchange of the whole industrial chain, improve the output value and promote the development of the industry.
Chen Tianquan, vice president of China forest products industry association and former vice president and Deputy Secretary of Beijing Forestry University
Lin Tao, President of Guangdong wardrobe industry association and chairman of Kefan home furnishing Co., Ltd., said that in the past 20 years, most of the purchase of finished furniture, substrates, MDF, particleboard and even more new materials needed by ordinary customization and high-end customization enterprises came from Guangxi, which has made great contributions to the development of customization industry. Wuzhou is rich in forestry resources, with both raw materials and close to the Guangdong, Guangdong and ASEAN markets. It is a place worthy of investigation and plant construction.
Lin Tao, President of Guangdong wardrobe industry association and chairman of Kefan home furnishing Co., Ltd
Lv Bin, deputy director of Wood Industry Research Institute of Chinese Academy of forestry and vice president of China Forest Products Industry Association, said that wood-based panel is not only the main body of China's home development in the future, but also an important support. The quality of wood-based panel directly affects the customized home industry. The development of customized home depends on value, not price and homogenization. It is necessary to meet the needs of customized home through continuous innovation and the production of new raw materials, new performance products, new function products and new types of products.
He believes that the general direction of development in the future is, first, to lighten the plate, reduce transportation costs and reduce energy consumption; Second, environmental protection of materials and collaborative innovation in each link of the industrial chain; Third, the home is functional, and different plates are used in different scenes, such as flame retardant, moisture-proof, antistatic, anti radiation, etc; Fourth, low-carbon products, formulate relevant standards for double carbon (carbon peak, carbon neutralization) wood processing, and promote the green and healthy development of the industry.
Lv Bin, deputy director of Wood Industry Research Institute of Chinese Academy of Forestry Sciences and vice president of China Forest Products Industry Association
02
Discuss the trend of industrial chain
Take R & D, design, product and supply chain as the entry point
Gao Xinxin, key account manager of XIATE decoration materials (Shanghai) Co., Ltd., said that the future design and future trend will always be a big space trend, not a single product trend. What needs to be solved is the selection of design materials for home space, work space and public space.
Home space: what we need is a private and warm family environment. Under such a comprehensive theme, the designs and colors show more natural, diversified and warm colors, which will gradually increase.
Working space: Nowadays, more post-90s and post-00s do not need the original regularity for the whole home office scene, but need a younger, humanized and innovative space.
Public living space: it is an orderly and disorderly coordination. The whole space needs to use natural materials, plus green plants and furnishings to reflect the sense of hierarchy and balance, so as to make the whole space more flexible.
Germany XIATE gaoxinxin
Speech theme: release of fashion trends in 2021-2022
Deng Jiqing, deputy general manager of Guangxi Sanwei new home materials Co., Ltd., said that Sanwei company was founded in 1921. As a century old enterprise, it currently has four bases and five production lines. Each production line will not be repeated and has its own characteristics, covering characteristic function boards and size customization, so as to avoid homogenization to a certain extent. Sanwei has been manufacturing the first European standard E1 Particleboard in China since 1995. Up to now, the state has newly promoted enf aldehyde free board. Sanwei has been committed to building environmentally friendly board. In terms of equipment transformation and upgrading, Sanwei has tail gas purification system, steam spray preheating system, Saizhi plate second-generation automatic sorting system, automatic packaging and automatic packaging system.
Deng Jiqing, deputy general manager of Sanwei
Speech theme: R & D leads the future
Wu Hulin, general manager of the large customization business department of Guangzhou yongte wood glue Trading Co., Ltd., said that many customization enterprises now encounter many problems in edge banding technology and glue application. The first is that the manual and mechanical peeling strength is not enough, and the bonding strength and peeling strength do not meet the requirements; Second, the appearance quality of edge banding does not meet some aesthetic requirements, which is mainly reflected in the fact that the glue line is particularly thick and the plate surface is seriously polluted after the plate edge is sealed, resulting in a large labor cost for the workers who clean the plate surface on the cover of the workshop. Third, the edge banding products do not meet the requirements of weather resistance (hot / cold / high temperature) waterproof, moisture-proof and mildew proof tests, and more abnormalities occur after a few years or later. The most common are swelling and mildew. The fourth is that the traditional pur edge sealing adhesive exposes the crust. He said that pur has irreversible performance, good weather resistance, solubility and moisture resistance, and has a wide range of applications. However, for the edge sealing of EVA, Poe, APAO and ab adhesives in the market, if each product really wants to achieve the effect of PUR, the enterprise should match the types of adhesives you use according to some of its current equipment and substrates. He suggested that pur be used for the cabinet door and traceless and mould proof Poe glue be used for the cabinet body, because the temperature resistance of Poe glue is second only to pur, which is higher than EVA.
Wu Hulin, general manager of yongtenai customization business department
Speech theme: edge banding and glue Upgrading Scheme
Shi Lianjun, general manager of the new home materials division of sankeshu Coatings Co., Ltd., said that sankeshu's main business is adhesives and wood paint, which has reached the top 10 in the world. Sankeshu xiaosenke innovation board is a brand of sankeshu. It is an integrated solution to solve the plate addition and finishing effect system. Therefore, Komori creative board has made innovations from wood "aldehyde free" glue to the surface standardized process system of substrate, intelligent digital coating and finishing technology, coating and ink technology, etc. He said that in the future, three trees will continue to lead the development of high-quality and sustainable development, improve the R & D, design, manufacturing and service of existing materials, create new and industrialized materials, empower the enterprise and expand the enterprise value.
Shi Lianjun, general manager of sankeshu new home materials division
Speech theme: sankeshu small Senke innovation board - development and reform of industrialized wood facing products
Guo Wenjing, Secretary General of China Academy of Forestry Sciences, introduced the development of particleboard industry since the 12th Five Year Plan, the innovation of particleboard industry during the 13th five year plan and the innovation trend of the 14th five year plan in the future. She said that during the "12th Five Year Plan" (2011-2015), the market was poor, the equipment upgrading was slow, and the single line production capacity was very low. At that time, there was only 27000 square meters of annual average production capacity. Therefore, the chipboard production capacity decreased first and then increased continuously. The trough was in 2015. During the 13th Five Year Plan period, with the rapid development of the customized home industry, we led the rapid transformation and upgrading of the particleboard industry. In this process, our particleboard production capacity doubled in five years, while the production line of continuous flat pressing line soared, with an average annual single line production capacity of 106000 cubic meters a year in 2020. In the future, particleboard will take lightweight, environmental protection, fine version and functionalization as the main development trend, promote the high-quality development of particleboard around innovation and green development, and meet the people's growing needs for a better life.
Guo Wenjing, Secretary General of Chinese Academy of Forestry Sciences
Speech theme: innovation and development trend of Particleboard
Qin qionglin, Minister of forest products industry of Guangxi Forestry Group Co., Ltd., said that the consumption of customized household boards is close to 50% and will account for a higher proportion in the future. The development trend of board is the world of particleboard and plywood in the future. Secondly, the trend of customized home furnishing industry is to move towards centralization, increase production scale, open cooperation, shared development and promote industrial development together. In addition, the group has built China's largest forestry industry internet platform to create digital infrastructure construction for enterprise industry, solve the difficulties and pain points of forestry industry, promote the development of the whole forestry industry, empower the industry and the development of customized home industry, and boost the new pattern of customized home with the co construction and sharing mode.
Qin qionglin, Minister of Forest Products Industry Department of Guangxi Forestry Group
Speech theme: jointly building a green industrial chain of shared board and customized home
Tao Yuehong, domestic sales director of Guangdong Tute Home Technology Co., Ltd., shared the rise of domestic home hardware brands. He said that with the impact of the domestic epidemic in the past two years, there has been polarization in the domestic hardware market. From the original overgrown weeds to the current fine management, coupled with the transformation and upgrading of domestic consumption, it has brought development opportunities for hardware enterprises in a new era. He said that as a hardware enterprise, ironmaking also needs its own hardware, improve product quality, take a diversified production path, and create customized and differentiated products. Secondly, it needs the support of every entrepreneur for domestic hardware.
Tao Yuehong, domestic sales director of Tute
Speech theme: the rise of domestic home hardware
Innovation is the key to the transformation and development of enterprises, and the coordinated development of home industry chain must have innovative thinking and innovative ways. Wang Haidong, President of Sofia Research Institute, said that there are five categories of R & D and innovation of customized home. The first is it information innovation, which mainly solves the problems of personalized design and efficient operation; The second is the innovation of intelligent manufacturing. The problems solved by intelligent manufacturing are flexible manufacturing, large-scale production and so on; The third is product innovation, which is mainly to meet the user's good life experience; The fourth is material innovation, which is mainly to meet our needs for appearance design, structural design and function; The fifth is technological innovation, which mainly solves the problems of product quality, efficiency, cost and environmental protection; The sixth is industrial chain collaboration. To build a customer-centered industrial chain collaboration is to solve customer problems and achieve efficient collaboration.
Wang Haidong, President of Sofia Research Institute
Speech theme: customized home R & D innovation and industrial chain coordination
Wei Ziming, President of Shandong Xingang Enterprise Group Co., Ltd., said that at present, the adhesives used for particleboard are mainly formaldehyde adhesives. The use of formaldehyde adhesives will release free formaldehyde in the process of production and use, which will bring hidden dangers to the environment and people's physical and mental health. With the improvement of people's living standards and the strengthening of environmental awareness, formaldehyde free particleboard has become an inevitable trend, such as NaF grade of carb in the United States and enf grade launched in China in 2021. At present, the formaldehyde free adhesive for Particleboard in the market limits the large-scale promotion of enterprises due to the problems of process, production capacity and cost. Therefore, the development of environmentally friendly aldehyde free adhesives with lower cost, higher production capacity and better process usability is the key to the development of aldehyde free adhesives for particleboard.
Wei Ziming, President of Xingang group
Speech theme: Exploration on industrialization application prospect of aldehyde free environmental protection bionic adhesive in wood-based panel
Ou Baoqing, general manager of Dagang Branch of Guangdong li'er'an chemical group, mentioned that according to the data in China's Wood-based Panel Industry Report in 2020, the digestion of urea formaldehyde resin and phenolic resin has been relatively large in recent ten years, but why can't traditional adhesives be replaced at present? Traditional adhesives have the following characteristics. Most of the above "aldehyde free" adhesives have lower physical and chemical properties than traditional trialdehyde adhesives. The cost of "aldehyde free" adhesives is generally higher than traditional adhesives. The production process of "aldehyde free" adhesives is relatively complex and strict requirements. The second reason is that traditional adhesives have low cost, rich material sources and good physical and chemical properties Mature and simple plate production process