Market status and competition pattern analysis of China's intelligent door lock industry
1、 Intelligent lock product classification
With the increasing progress of industry technology, the appearance of intelligent door lock also tends to be diverse. At present, it can be divided into five mainstream forms: handle type and handle type. Among them, the sales volume of handle type intelligent lock accounts for a large proportion, reaching 39% in 2020, followed by sliding cover and flat plate with 22% and 10% respectively. There are many kinds of intelligent lock products in China, with obvious differences.
Source: China Daily hardware technology development center, mold information center, Huajing Industry Research Institute
2、 Analysis on the current market situation of China's intelligent lock industry
Intelligent door lock is different from traditional mechanical lock and adopts advanced technologies such as electronic and biological code. It has more advantages than traditional locks in terms of safety, intelligence and aesthetics. According to statistics, in 2020, the output value of intelligent locks in China was 11.22 billion yuan, a year-on-year decrease of 2.35%.
Source: National lock industry information center, compiled by Huajing Industry Research Institute huaon.com
In terms of the number of enterprises, according to statistics, the number of intelligent lock enterprises in China increased first and then decreased from 2016 to 2020. By 2020, there were about 1500 intelligent lock manufacturers in China, 500 less than the peak in 2018, which means that nearly a quarter of intelligent lock enterprises withdrew from the market or were integrated by other enterprises in the past two years.
Source: National lock industry information center, compiled by Huajing Industry Research Institute huaon.com
At present, there are many loading functions of intelligent door locks, among which electronic identification and mechanical key are the most common carrying functions, with a configuration rate of 100%, driving the sales of three supporting intelligent locks: password identification, fingerprint unlocking and card swiping identification, far ahead of those of other unlocking methods, and the sales of the three are more than 10 million sets in 2020. Convenience and multifunction have become the basic characteristics of intelligent lock.
Source: China Daily hardware technology development center, mold information center, Huajing Industry Research Institute huaon.com
In the early stage, smart locks were mainly used in the b-end market. With the popularization of consumer education in the b-end market, smart locks gradually sink into the home market. In terms of channels, the downstream of intelligent lock mainly includes door distribution, retail, real estate development and security market, and the downstream of door distribution channel is mainly safety door production enterprises, accounting for 39.9%;
Source: National lock industry information center, compiled by Huajing Industry Research Institute huaon.com
Retail channels are mainly offline stores and online sales. In the first quarter of 2021, the sales volume of domestic intelligent locks reached 600000 sets, with a year-on-year increase of 128%. In recent quarters, online sales have maintained a high-speed growth as a whole; In terms of real estate development channels, according to statistics, in 2020, the supporting scale of smart locks in the hardcover market will reach 2.101 million sets, and the supporting rate will reach 64.6%. The supporting rate of smart home in the hardcover market is second only to that of intelligent security equipment.
Source: public data sorting
In 2019, the penetration rate of smart lock products in the lock Market in Europe and the United States will reach 35%, Japan and South Korea will reach 60% and 80% respectively, and the penetration rate of China's smart lock industry will be about 15%. There is still much room for improvement in the future.
Source: public data sorting
Related report: report on market supply and demand pattern and industry prospect prospect of China's intelligent door lock industry from 2021 to 2026 issued by Huajing Industry Research Institute
3、 Analysis on the competition pattern of China's intelligent lock industry
Intelligent lock enterprises are mainly divided into five camps. Most of the players who enter the game are the leaders in relevant industries. The traditional hardware industry is in a leading position in all camps with its quantitative advantages, accounting for more than 60%. In addition, leading enterprises in home appliances, security, communications and other fields have set foot in the intelligent lock industry.
China's intelligent lock enterprises have the characteristics of large number and small scale. Only 2.2% of intelligent lock companies have an output value of more than 50 million yuan, and there is a lack of leading enterprises in the industry.
Source: National lock industry information center, compiled by Huajing Industry Research Institute huaon.com
In addition, the production capacity of intelligent lock is mainly concentrated in seven cities in Guangdong and Zhejiang provinces, accounting for 94% of the production capacity, and the regional concentration of production capacity is high.
Source: China Daily hardware technology development center, mold information center, Huajing Industry Research Institute huaon.com
Taking Jianlang Hebes, the leading brand in the hardcover market, as an example, the company has achieved a revenue of 390 million yuan and a net profit of 60 million yuan in 20 years, which is relatively small compared with the scale of general electronic equipment manufacturers. It can be seen that the overall pattern of the industry is relatively scattered.
Source: National lock industry information center, compiled by Huajing Industry Research Institute huaon.com
4、 Technical application analysis of intelligent lock industry
At present, the development of various advanced technologies promotes the diversified development of China's intelligent lock industry. Intelligent locks can realize remote control and multi port unlocking of intelligent locks through Bluetooth, ZigBee, WiFi, Nb IOT, cloud interconnection and other communication technologies; The fingerprint, face and other biotechnology make the intelligent lock convenient and fast. Today's locks can be defined as the smart home entrance composed of people, intelligent devices, chips and the Internet of things.
Application of different technologies in intelligent lock
5、 Future development trend of intelligent locks
1. Focus on technology upgrading
Most of the current intelligent lock manufacturers are transformed from traditional mechanical locks, and their main technology is still the mechanical manufacturing technology of traditional locks. However, with the development of intelligent locks today, its core is nothing more than control technology and management system, which do not exist in the traditional lock manufacturing industry. This requires lock manufacturing enterprises to upgrade their core technology and pay attention to the R & D and training of new fields. In the era of artificial intelligence, intelligent lock enterprises must break through the original traditional lock design concept and carefully develop various new technical fields in order to transform traditional mechanical locks into intelligent locks.
2. Focus on user experience
In the era of artificial intelligence, the function of products is not only to meet the common needs of the public, but also tends to cover all kinds of psychological expectations of everyone. This means that the most important part of product design is no longer the realization of functions, but how to meet people's control of functions, and this control behavior will vary from person to person. Therefore, the future intelligent locks must have a variety of control forms to meet the various needs of different users, that is, the so-called focus on user experience. In the era of artificial intelligence, the unity and order of individuals are no longer deliberately pursued. On the contrary, the focus that really needs to be paid attention to is to use the human-computer integration intelligent mode and create various ways for people to choose.
3. ) focus on high-tech materials
In addition to paying attention to technology and outdoor use, another important part of the future development of intelligent locks is materials. The application of high-tech materials will not only improve product performance, but also break the development restrictions of traditional locks. Traditional locks belong to mechanical metal products, but the development of intelligent locks will break away from metal materials and introduce new material technology. For example, in the intelligent locks with biometric technology, the optical fiber glass structure has replaced the metal movement, which greatly improves the material range of intelligent locks.